thoughts on the news of the day: television commercials

hmmm…..

            “If you don’t like them, change your mind.”  It’s the slogan for an ad campaign for an athletic shoe and one of the 13 most talked about television commercials for last year.  Also included on the roster are the Betty White Snickers commercial where she gets creamed on camera and lives to tell about it and that bizarre edible cat litter commercial.

            Television commercials kind of annoy me.  I know that they are a necessary evil that enables us to have somewhat free TV.  So it’s refreshing really when one says something as cocky as “if you don’t like them, change your mind.”   Now, as humorous and brazen as the statement might be in trying to sell us a pair of athletic shoes, the motto is interestingly enough, a good slogan for 2011.

            “If you don’t like something change your mind,” in other words: re-evaluate your opinion.  We can always change our thoughts about something, looking at it from a different perspective and having a different attitude about it.  But there’s something else going on here.  Have you ever heard the phrase “change your mind and you change the world?”  When our mind grows, expands, transforms, something good happens to us and that in turn reflects the goodness of the world.  It may just edify your immediate surroundings; but nevertheless it has a positive effect on the world. 

            I think 2011 might just be a good year to change my mind.  How about you?

            hmmm…..