Monday, December 13, 2010

thoughts on the news of the day: monetization

hmmm…..
            If you are a fan of facebook like me, you enjoy sharing information with your friends.  Unfortunately, that same information is tracked by advertisers in their efforts to tailor their messages to various groups of consumers.  But this month, the Federal Trade Commission is trying to curtail that tracking by establishing a “Do Not Track” mechanism which would enable us to opt out of being scrutinized on the Web.  Soon, we will be able to say “no” to those who want to entice us with their wares by personally pestering us on the internet.
            The particular blog site that I use has a mechanism that enables the writer to “monetize” their site.  In other words, on my blog, I have the ability to allow retailers to advertise their product to you the reader.  Then, in turn, if you respond to the ad, I would get a small remuneration.  Thus far, I have resisted it.  It feels a lot like the money changers in the temple who pawned their wares to vulnerable seekers.  And somehow, it seems disrespectful to you, the reader.  Now, don’t get me wrong, I wouldn’t mind at all profiting from my writing; I just don’t want to manipulate my readers in the process.
            All that to say, I appreciate each and every one of you who read my blog and hope that each day you are in some way encouraged, enlightened or edified by what your read.  Thank you for your readership and your comments; you are a blessing to me.
            hmmm…..

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